Stretch Tech Got Flex
Introducing StretchTech, a new feature in activewear clothing for Old Navy with its high-stretch and moisture-wicking fabric. For the site design, we sprinkled the colors of Spring greens and pinks with Old Navy’s signature activewear light green color and showcased it in the product photography and graphic elements. Integrating it all with playful typography and dynamic layout rounds out this beautiful cohesive design.